Why Back Linking is important for SEO?

Since backlinks are an essential component of SEO, they can have a massive impact on Search Engine Optimization. Having authoritative links to the website helps the ranking positively.

What are the benefits of creating high-quality backlinks?

Credibility is transferred by having an excellent reputation link from a quality website to our site. On the contrary, if your site has more spammy backlinks, it will not help you much; instead, it is more likely to be harmful to your site. 

Popularity is another essential factor of high-quality backlinks because search Engines consider each external link as a vote of the popularity of each website. If your site receives backlinks from quality websites related to your industry, you send strong signals to Google that helps your website get authority in your industry. Learn more about digital marketing strategies from Digital Marketing Experts in Calicut.

Types of Backlinks

Different Types of backlinks your site can acquire:

No follow Links:

If your website or web page receives a no-follow backlink, the vote of confidence should not be passed. Format of no-follow backlink:

<a href="https://www.example.com/" rel="nofollow" > this is a nofollow backlink  < /a> 

Despite helping to get more traffic to our website, no-follow backlinks should not pass the trust or page rank. So it will not help your website to rank higher on SERP. 

Follow Links:

If your website or web page receives a follow backlink, a fantastic vote of trust will be passed. Format of the following backlink:

< a href="https://www.example.com/">this is a follow backlink < /a>

Follow backlinks help bring more traffic to your website. In addition, it shares page rank, which can help your website position higher on SERP. 

Sponsored or Paid Links:

The sponsored link has two different meanings in online marketing. The first is that sponsored links are paid listings on SERP, and the second is that references to other websites through a link are known as sponsored links. Sometimes, sponsored links are also called partner links.

Format of sponsored backlink:

<a href="https://www.domain.com/" rel="sponsored">this is a sponsored backlink </a>

UGC Links:

UGC Links stands for User Generated Links. It comes from the likes of forums and blog comments. This attribute tells Google that a user, not the webmaster, placed the link.

Format of sponsored backlink:

<a href="https://www.domain.com/" rel="ugc">this is a UGC link < /a>

High Authority Links:

There are some relevant factors to determine whether a site receives high-quality backlinks:

• A site should have a large number of referring domains.
• The website page’s position should be on top of the SERP.
• Backlinks should be created from our affiliate industry webpage.
• Relevant Keywords should be used for anchor text.

Toxic Links (Unnatural Links):

Toxic links can harm your website ranking. It is also known as Bad links or Unnatural links. Usually, toxic backlinks are created from low-quality or suspicious websites. Toxic backlinks can be identified with the help of the Backlink Auditing Tool.

Backlinks Send Referral Traffic to Your Page

Excellent links always send valuable traffic to your webpage. Relevant articles can send interested customers to your site, where you can introduce your new brand to new audiences who could turn into customers. 

Using Google Search Console to Understand Your Link Profile

You will be able to see insights into:

• External links - How many external links connect to your site.
• Top linked pages - The pages on the website with the most backlinks pointing to them.
• Top linking sites - The website which links to yours all the time.
• Top linking text - The most common link anchor text is used for external links.

How to Get Backlinks:

• Resource Link Building: 

                 It is one of the most effective ways of building links. We need to identify where our business can add more value to your audience. After that, you need to create great resource pages from where we can earn quality backlinks from relevant authorities. 

• Broken Link Building:

               Broken link building means finding valuable web pages with external links to dead pages.

• Supplier Links:

             When you sell other people's products, you are getting an excellent opportunity to earn many authoritative links to your site.

• Business Association Links:

             By having a member of any business association like a chamber of commerce or a specialist industry body, we are getting a better opportunity to acquire links to our site.

      Listicle Link Building:

Listicles are an essential component of your backlink-building strategy. When you get links to your site, you can use listicle to bring your products or services to your audience, while at the same time getting links that do more than increase your search rankings.

Link Gap Analysis:

It is one of the best ways to find sites that link to your competitors but do not link to you. If a website has links to multiple of your competitors, they have a better chance of linking with you.